SAMPLE – PROMOTIONAL ANNOUNCEMENT – MERGER – SALES LETTER

To Our Customers:

In these days of forced acquisitions and hostile takeovers, I’m proud to announce an old-fashioned merger; one that makes sense for the companies, their employees and–most of all–for their customers.

Lewis Trucking and Collins Freight Forwarders have joined forces to become Lewis-Collins Trucking Services, Inc.  This union will bring you faster deliveries and, in many cases, lower shipping costs.  And by combining networks, we’ll tighten our routes and give you better service.  As a combined company, we’ll have offices in more than 300 key cities throughout the U.S.

Legally, we start in less than three months.  Practically speaking, we’re already redefining the routes and schedules that will get your goods where you want them in less time, and often at less cost than ever before.

You’ll be hearing from your regional sales representative shortly with all the details.  Thanks for your continued patronage.  We’re going to make you very happy with our merger.

Cordially,