SAMPLE – SOLICITATION OF ADDITIONAL BUSINESS FROM EXISTING CUSTOMER – TO EXISTING CUSTOMERS – SALES LETTERS
Posted by: TSG on: July 31, 2009
SAMPLE – SOLICITATION OF ADDITIONAL BUSINESS FROM EXISTING CUSTOMER – TO EXISTING CUSTOMERS – SALES LETTERS
We value our customers and are constantly looking for ways to serve them better. We have found that many of our customers [biggest need. Ex."require additional insurance" or "need more capacity" or "want more pricing options".]. That is why I am writing you today.
We believe that we have a solution. [Explain new service or product. Ex."Our new line of mini-blinds can be customized to any windows in less that a day."] I’ll call you in the next 10 days to discuss your needs. In the meantime, please don’t hesitate to call us at [phone number] if you have any questions. It’s been a pleasure serving you in the past and we look forward to meeting your needs in the future.
Sincerely,
SAMPLE – REWARDS FOR REFERRED CUSTOMERS – TO EXISTING CUSTOMERS – SALES LETTERS
Posted by: TSG on: July 31, 2009
SAMPLE – REWARDS FOR REFERRED CUSTOMERS – TO EXISTING CUSTOMERS – SALES LETTERS
We value our [customers. Ex."customers" or "clients" or "patrons" or "members".] and hope you feel the same about us. There is no greater compliment than to receive a referral from satisfied [customers. Ex."customers" or "clients" or "patrons" or "members".] and we would like to thank you.
Our [referral program. Ex."Thanks for the Business Program" or "Customer Referral Program"] was designed to reward our [customers. Ex."customers" or "clients" or "patrons" or "members".] for passing on the names of acquaintances who might [manner of use. Ex."be in the market for high quality roofing materials" or "be adding to their existing office space".]. For each referral which turns into a sale, we will [reward. Ex."credit your account for [AMOUNT]“, or ” we will give you a certificate worth 15% of of your next purchase”.. [Optional additional terms. Ex."There is no limit to the number of referrals you can make. If they turn into sales, you get the rewards!" or "You can win up to 5 certificates!"]
Sincerely,
SAMPLE – FORMER CUSTOMER SOLICITATION – TO EXISTING CUSTOMERS – SALES LETTERS
Posted by: TSG on: July 31, 2009
SAMPLE – FORMER CUSTOMER SOLICITATION – TO EXISTING CUSTOMERS – SALES LETTERS
We’ve noticed that we can no longer count you among our valued [clients/customers]. We’re hoping to change that. Our records indicate that you used to [prior relationship. Ex."subscribe to our publication" or "carry our home insurance with us".]. Since that time, [ Your Company Name. Ex. XYZ Inc ] [how company has changed. Ex."has expanded" or "has developed a new product" or "is under new management".].
The benefits to our [clients/customers] now include:
- [list of benefits]
We are dedicated to serving our [clients/customers] and want a chance to show you our commitment. I’ll be calling you in the next 10 days to see if you have any questions. In the meantime, if there is something I can do for you, please don’t hesitate to call me at [telephone number].
Sincerely,
SAMPLE – RESPONSE TO PRICE OBJECTION – OBJECTION HANDLING – SALES LETTERS
Posted by: TSG on: July 31, 2009
SAMPLE – RESPONSE TO PRICE OBJECTION – OBJECTION HANDLING – SALES LETTERS
I understand you have some questions about the price of [name or type of product or service. Ex."our imported watch line", or "our hourly consulting rate".]. [Specifics of the concern. Ex."You fee that if we can afford to sell these watches to you at [AMOUNT] each, they must be of inferior quality.”]
I understand your concern, but the reason we [justification for the pricing. Ex."are able to offer such low prices is that the factory in Switzerland that manufactured these watches recently closed down. These watches were part of the liquidated stock."]
[Reinforce your case. Ex."We have recently done work for the P.D.Smith company and helped them set up a national distribution channel. If you would like to speak with someone there, I would be happy to arrange it."]
If there is any additional information I can give you, please don’t hesitate to call me at [phone number]. [Next action. Ex."If I don't hear from you before then, I'II call you early next week."]
Sincerely,
SAMPLE – RESPONSE TO PERCEIVED QUALITY OBJECTION – OBJECTION HANDLING – SALES LETTERS
Posted by: TSG on: July 30, 2009
SAMPLE – RESPONSE TO PERCEIVED QUALITY OBJECTION – OBJECTION HANDLING – SALES LETTERS
You have indicated that you have some concerns about the quality of [name of product or service. Ex."the Urvoice voice mail system"]. [Specifics. Ex."You have stated that the Barker voice mail system has more features and is guranteed." or " I understand that you have visited Jamison, Inc. and looked at their Barker system."]
I apologize if I haven’t given you enough information. [Why your quality is good. Ex."First of all, the Jamison system was a custom installation, which included 40 stations. It was my understanding that you were on a tight budget and wanted only 10 stations. My initial quote was for a simple, 10 station set-up with no custom features. We can do anything Barker can do, and at a better price. If you be interested in seeing one of our larger installations, I would be happy to set it up for next week."]
[Reinforce your case. Ex."when evaluating voice mail systems, it is important to compare apples with apples. Why pay for a lot of features which you will never use? You may think if you pay more for a system that it's automatically better. Not true. The more complex a system, the more difficult it is for your employees to use."]
If there is any additional information I can give you, please don’t hesitate to call me at [phone number]. [Next action. Ex."If I don't hear from you before then, I'II call you early next week".]
Sincerely,
SAMPLE – RESPONSE TO BRAND OR COMPANY LOYALTY OBSTACLE – OBJECTION HANDLING – SALES LETTERS
Posted by: TSG on: July 30, 2009
SAMPLE – RESPONSE TO BRAND OR COMPANY LOYALTY OBSTACLE – OBJECTION HANDLING – SALES LETTERS
I understand how difficult it is to make a change. We frequent the same stores because they know us. We buy the same brands because they’ve been good in the past. We buy out of loyalty, out of habit and sometimes because we don’t know there is anything better available. I’m the same way. That’s why I’m trying to get your attention to tell you about [product or service. Ex."the hot new clothing line for young at heart people call YOW!" or "a pet store that doesn't take advantage of your affection for your pet by chargin exorbitant prices".].
[Why you are better than the competition. Ex."Now YOW! shirts and pants capture the Retro look for the aging rocker. They are cut fuller but evoke the rebellious spirit of their youth. No other clothing line is prepared to tap into this lucrative market."]
[Make it easy. Ex."We are so sure that these products will fly off your shelves, we will send you an initial shipment on consignment."]
We look forward to [what you want to do. Ex."showing you how to tap into this hot new market" or "making both you and your pet happy".].
Sincerely,
SAMPLE – RESPONSE TO “WE DON’T HAVE THE BUDGET” – OBJECTION HANDLING – SALES LETTERS
Posted by: TSG on: July 29, 2009
SAMPLE – RESPONSE TO “WE DON’T HAVE THE BUDGET” – OBJECTION HANDLING – SALES LETTERS
I understand that your budget is tight right now and you don’t think that you are able to [do what. Ex."purcahse a Whizbank 400" or "afford a full blown ad campaign"]. I’ve been giving your dilemma some thought and would like you to consider the following:
- For Example:
- - – The Whizbank 400 has proven to reduce copying time by 25%. Since the average clerical worker spends 40 minutes per day at the copier, you can save 10 minutes/day/clerical worker. Since your company has 10 clerical workers, that’s a savings of over 8 hours’week. You gain one more person day per week by using this machine!”.
We are serious about wanting your business and are willing to work within your financial constraints. I will be calling you [when] [desired action. Ex."to set up a meeting" or " to discuss these options further".]. I look forward to doing business with you.
Sincerely,
SAMPLE – RESPONSE TO “BAD CHEMISTRY” BETWEEN VENDOR AND CUSTOMER – OBJECTION HANDLING – SALES LETTERS
Posted by: TSG on: July 29, 2009
SAMPLE – RESPONSE TO “BAD CHEMISTRY” BETWEEN VENDOR AND CUSTOMER – OBJECTION HANDLING – SALES LETTERS
I’m afraid we have gotten off on the wrong foot. I understand that you are [nature of problem. Ex."upset with our sales rep Bill Martin", or "not pleased the type of response you have received from Mark Taylor", or "unhappy because I have not gotten back to you with a proposal".].
I’m sorry. [Explanation. Ex."There is no excuse for Bill's lack of sensitivity, but I'm sure his remarks were not made with malice, but rather out of ignorance."] [Name of reader. Ex. "Jhon" or "Ms.Simpson".], your business is extremely valuable to us and we will do what ever is necessary to ensure you are happy.
[Remedy. Ex." I am assigning a new representative to your account, to ensure you get the service you desire".] [Next step. Ex."I would like to meet with you next week to introduce your new sales person and make sure all your questions are answered."]
We look forward to doing business with you.
Sincerely,
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